by Beber's Ghost | Sep 7, 2007 | General
Last January, in my post 18,000, I noted the obvious fact that with the influx of new money and donors to the organization, it’s imperative that BBYO show results. In that post I explained that one of the key results that BBYO must show is an increase in membership, and that it is unlikely that a sufficient increase can be achieved using traditional membership standards (i.e., membership in a chapter). That’s why you’ve been hearing more about B-Linked, non-traditional programs, teen-connection and “engagement”.
Now I’m all for getting more teens involved in BBYO in many different ways. I expressed a concern then (and still hold a concern), that in the rush for numbers there is a risk that the traditional chapter based strength of BBYO will gradually fade. This would be a mistake, and not just because chapters are “traditional”. It would be a mistake because chapters are ultimately where youth leadership happens.
Every Jewish youth group from USY, to the various FTY to the Zionist and orthodox groups all have the ability to “engage” Jewish youth. But BBYO, more than any of them, has demonstrated the ability to develop leaders.
If BBYO is to preserve this (and I believe it is important that we do so), it is absolutely necessary for this to be reflected in the way that success is measured. In other words, it is not enough for BBYO to be able to show to donors that they are reaching more youth – they need to demonstrate that the youth who are being reached are receiving the same challenging quality leadership experience that has been BBYO’s strength.
Though in truth, this needs to be phrased the other way. It’s is really necessary for the donors to demand this of BBYO, and to ask for metrics beyond just membership or “engagement” numbers.
As far as I can tell, right now there is no measure of the quality of the program beyond membership and anecdotal stories of success. The metrics are purely focused on attendance, membership, engagement and (of course) money.
So allow me to present a few suggestions for additional metrics. Let me challenge the various foundations and donors who support BBYO to consider these metrics when measuring the success of the program – not just membership numbers.
- A way should be developed to measure how many members actually program/coordinate events at the chapter and regional level. In other words – what percentage of members are actually developing leadership skills?
- Let’s create a more formal leadership training program, consisting of both youth lead programs at conventions, but also professionally run programs (by staff, community members and other experts) made available to members on a local basis. Then measure attendance at these programs. (By the way, these can also be a useful recruitment tool, so open them to any Jewish teen).
- Let’s do an annual survey on college campuses of freshmen who take on leadership responsibility in campus Jewish organizations (Hillel, AEPi, AIPAC, etc.). Count how many of them are BBYO graduates. That’s a great metric for success going forward.
Following these metrics will not only help maintain a focus on chapters, it plays to BBYO’s historic strengths. Those who complain that BBYO invests a large amount on each member may be silenced when they realize what they are getting. Or put another way – would you rather spend $50/teen for 10 paper members who log in to B-linked once a month, or $500/member for someone who is going to end up president of their college Hillel? Both are important. Both represent success. Both should be measured.
by Beber's Ghost | Aug 23, 2007 | Members
When people talk about “youth leadership” their meaning isn’t always clear. For many adults, “youth leadership” involves giving teens the appearance of leadership without the substance. An example of that might be a school’s student council, where there are elections and debates but the students can ultimately make few if any decisions (and those decisions are, of course, subject to veto by the administration). No wonder many students look at student council as a joke, or at best good for a paragraph on a college application. Other examples are programs where leadership skills are taught through lecture and discussion – but no real opportunity to lead exists.
Even in BBYO, “youth leadership” is sometimes more catch-phrase than reality. Member’s decisions are, of course, limited by policy – but those policies are interpreted by staff. In cases where staff respects and defends (even demands) youth leadership, BBYO members can truly exercise real authority and carry real responsibility. But it’s not all that uncommon for staff to make decisions that are arguably more appropriate for the youth to make. And it’s not just staff – sometimes regional board will make decisions that should actually be made at the chapter level.
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by Beber's Ghost | Jun 6, 2007 | Members
I’m always astonished when I talk to advisors and members of other organizations like USY and FTY – how they talk about the end of the programming year and the summer break. For them vacation seems to include vacation from youth group activities as well.
Remarkably, it happens in many BBYO chapters as well.
If you’ve studied basic physics you probably heard about conservation of momentum – that once things are moving they tend to keep moving. Or put another way, it’s a lot easier to keep something rolling along than to stop it and restart it.
So it goes with chapters as well.
How can you achieve growth and momentum if you stop activities during the summer? Each fall then begins a whole new process of rebuilding and restarting. It’s often weeks or months before you’re back to where you were the previous spring. How crazy is that?
The best chapters look at summer as an opportunity. Event turnouts may get smaller as people travel and go on vacation, but that allows for different kinds of events, perhaps a bit more spontaneity. An event may consist of just an advisor and a few Alephs, but that can turn out great because with a small group it’s often easier to come to a decision and take advantage of cool opportunities that come along. Summer is a great time for campouts, swim parties, and chapter trips near or far. Summer allows you to do things that aren’t possible during weekends, like do factory tours that are only open weekdays.
Summer is a great time to start recruiting for fall, to invite prospectives to join in on some fun and laid-back programs. It’s a great time to work on planning some bigger programs for later in the year – the kind of programs that take time and advance planning.
Best of all, when fall comes around instead of having to struggle to “restart” the chapter, track down members and get them to start showing up again, your chapter will already be operating smoothly – momentum will be your friend instead of your enemy.
So have a great summer, and have a great BBYO summer – not just with summer programs, but with your chapter as well.
by Beber's Ghost | May 26, 2007 | Members
On May 17th, Tommy from MAR said:
Though we are a youth-led movement, however, I’m not sure (and I guess this is a question), to what extent can we “change the rules”, as you say, to truly improve our Order?
I’ll do you the courtesy of not giving you the easy answer – the one you learn from school and mass media – either “in a Democracy everyone can have an impact” or maybe “you should respect authority, they have experience and know what’s best”. I think I’d choke on the words.
I’m going to give you the truth as I see it.
The simple answer to your question is – it depends.
Now lets cut the crap and talk about what that really mean.
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by Beber's Ghost | May 21, 2007 | Members
I’ve been having a fascinating conversation with Tommy from Mid-America region. In his comment of May 17 he asks two questions, and I thought I’d respond to the second one first – the issue of “late night rooms” and revisit the whole co-ed housing question.
First, let me remind everyone that I only speak for myself here, so the following interpretation of BBYO policy is not “official” by any means.
So let’s get right down to business. The purpose of the no co-ed housing policy is NOT to prevent AZA’s and BBG’s from hooking up. As an advisor, I have no problems with that at all – to a significant degree that’s what conventions are for.
The purpose of the no co-ed housing policy is to, believe it or not, preserve fraternity and sisterhood. Surprised? Bear with me.
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