18,000
18,000 – That’s this year’s membership target for BBYO. May not sound like much until you consider the Jewish teen population in the U.S. is estimated at between 200 and 250 thousand. Reaching 7% of that number would certainly be an impressive accomplishment. But is it enough?
Or specifically – is it enough to satisfy the community leaders, foundations and donors who provide BBYO with its financial support? Certainly not.
You all know that even with the increase in membership fees, BBYO comes nowhere close to being supported by those fees, right? So BBYO must satisfy those donors.
That means an increase in membership is necessary.
How can this be accomplished?
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