Archive for November 29th, 2006

On Communications

Wednesday, November 29th, 2006

Nobody would argue that communications is critical to the successful functioning of a chapter or region. I expect by now most chapter communication outside of events has migrated to IM, chapter message boards and Email. Most regional communication is through mail (flyers) and Email.

Effective chapter leaders and advisors must be able to use these technologies effectively, and I believe you will find that most do. I know in my own case technology has dramatically changed the way I communicate with the chapter and region – and for the better.

That said, it is astonishing how poorly communication works on an organizational level within BBYO – despite the investment in B-Linked and new web sites. What we see developing in B-Linked is a strategy, that left unchanged, will serve to reduce the effectiveness of advisors and in fact marginalize them.

Follow the logic: